Urban Barns Foods was an adventure in high-tech lettuce and microgreen production. Completely grown indoors using LED lighting, the company wanted to celebrate its modern take on non-GMO and pesticide-free produce without being too futuristic or detached from the “heart-feel” of organic food and local agriculture. To do this I created a balance between the two worlds using bold colours and fresh fonts mixed with traditional and natural elements such as wood and canvas textures.
The lettuce dome provided an extra challenge as the client (unable to control how their product would be shelved in stores) did not want a simple sticker placed on the top of the dome. I tackled this with the idea of creating a label that worked similar to a cigar ring – a round sleeve that provided branding at all angles no matter how the product was placed on the shelf.
Another part of the strategy was creating a series of online chef videos (with local professional chefs), “The Amused Bouche,” to provide online content to their social media channels.
Client: Urban Barns Foods
Skills: Branding, photography, package design and copy writing